October 18th 2004
We are gathered here today, to farewell an old friend. One, who was there to bring us stories from home and the world. One who served to entertain us on a saturday night with nothing to do. One, who provided us with years of free babysitting services. And one who will forever have a place, not only in our memories, but its remnants, will forever hold a place as a member of the family in our loungerooms.
Leonardo da Vinci once said:
As a well-spent day brings happy sleep, so a life well used brings happy death.
As we progress into an age of ’interactivity, intercreativity and produsage,’ it was inevitable that broadcast television would soon be replaced by a newer and more versatile model.
An industry once monopolised by the television, has today become an oligarchy of media devices that are designed to meet the requirements of entertaining the masses in a way more convenient to them. One, we have all come to recognise, takes form of the Internet.
Unfortunately, television was born into a, bias, and a non-network-neutral environment, which ‘locked out’ the creativity of the television viewers. And thus, as the masses have done in the past and will continue to do in the future, they overthrew the restrictive powers to create an environment better suited to their desired requirements.
The internet has allowed for us, to be able to become our own broadcasters and content providers. We have been invited to choose what to watch, when we want, ad-free, and to suggest our viewing preferences, by such means as ‘playlists,’ to other viewers with similar interests. And if we do not like what we are presented with, Youtube has provided us with a platform to produce our own material, and show people, ‘how it’s really done’.
We are no longer restricted to viewing embargoes. And broadcasts of our favourite programs - that were available what now seems to be; few and far between – we have instantaneous access to from peer distributors located all around the world. A system far more efficient in reaching audiences, than the capabilities of the television. Even telecaster attempts to ‘live stream straight from the U.S.,’ to keep up with the internet technology, whilst appreciated, were no match for the Internet phenomenon.
Indeed, the television still reigned in visual quality of broadcast, however, the future of internet HD and HQ, is nigh. And no longer is the audience captivated by quality visuals, we will watch what speaks to us, not what is available in what was once a ‘limited pool of choices.’
It is thus, that this day will forever be remembered as the death of broadcast television as we know it. Your shell will remain a useful implement for the viewing of DVDs and recorded programs.
While we lay television to rest here today, we hope for a ressurection, as you will forever remain apart of our culture. Perhaps we will see a new age of television. One which will transform the television into a subset of ‘televisual’ and ‘audiovisual’ practices. Perhaps, we will be presented with a media streaming, ‘video on demand,’ and ‘downloadable video,’ service.
Until that day, we hope you rest in peace.
Bibliography
Bruns, Dr A. Reconfiguring Television for a Networked, Produsage Context. Media & Communication, Creative Industry Facult, QLD University of Technology, Brisbane. Taken from: http://snurb.info/
(Don’t really know how to reference this one!! Sorry)