The media, is a fickle friend; for with good, comes bad. But just as with everything in this world, nothing is perfect, and instead of working against media, we should try to understand it, so we can gain from it’s benefits. Media and Society (O’Shaughnessy, M. et al, 2005) explores the concept of media, by breaking it down into categories of representation, interpretation, and evaluation, then exploring what the media do to us, and finally building the concept back up into what we recognise today as ‘the media,’ but with an altered, and more educated point of view.
Previously I believed that the media was infact just a replication of society, at a hightened reality. I was wrong. Media and Society explores the processes of the media and through doing so, highlights how media is used to make sense of the world, ourselves, and others for us. This is where the problem begins. When evaluating society, media “privilege some issues and identities while devaluing others,” (O’Shaughnessy, M. et al. 2005, pp. 34) and subsequently, we are presented with a slanted point of view of society, based on the judgement of that specific media producer. This brings to the fore, the age old question of whether this influence the media has on society is in fact a negative impact. Whilst the media does initiate certain problems in people, it can potentially be an underlying influence. Sometimes, these influences are good and can encourage people to attempt things they would never have dared, yet, in the same breath it is a culprit for glorifying and bringing attention to violence and crimes, that could just enhance the acts of other impressionable beings with images and stories, that could lead to copy cat acts. Unfortunately, more often than not, these situations often make the headlines. Is this as a result of what we want to be informed about, or does the media determine what we will receive? “Do we get what we want, or want what we get?” (O’Shaughnessy, M. et al. 2005. pp.36)
Popular belief sustains that media is controlled by an elite group of society, such as those outlined in Media and Society, which include owners and business managers, creative personnel, and technicians. However, I personally believe that the largest controlling factor of media is society, which has a far greater population and thus influence on what is and isn’t published. For after all, if there was no demand for what was being produced, then there would be no means to create media in the first place. I understand that those few elite members are in fact the brains behind what is physically produced and distributed, however, at the end of the day, if there isn’t enough support from society of what is being presented, then those people have failed to impact society and give us what we want, and subsequently we disregard this media.
What media do to us, will always be a very personal area to explore, as no two humans are the same, and we are all affected differrently but what we are presented with. However, as a society we have the ability to determine what is being shown, as we are the ones who demand what we want. So at the end of the day, for better or worse, the impact of media on society; are we to blame?
Bibliography:
1. O’Shaughnessy, Michael, and Jane Stadler. Chapter 3: What Do the Media Do to Us? Media and Society. Media and Society: An Introduction. 3rd ed. South Melbourne, Victoria: Oxford UP, 2005. 31-58.